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Driving profitability with Service Plans

Advertisement feature from EMaC

More and more owners are keeping their car for longer and in turn the appetite for 

budgeting for a vehicle’s upkeep has grown considerably, making Service Plans a smart option for motorists and dealers alike.   

Indeed in today’s car sales arena where profit margins are squeezed ever tighter, Service Plans offer dealers the ideal opportunity to boost their revenue streams significantly.

Over £200 million generated by service plans

As a subsidiary of Innovation Group, EMaC continues to be the UK’s leading provider of Service Plan and customer retention schemes to the UK automotive industry.  In the last year it reported continued year-on-year growth with over £200M of aftersales revenue generated by service plans.

The successful introduction of a Service Plan scheme is proven to increase consumer loyalty and retention for the long-term; dealers partnering with EMaC have seen consumer retention rates increase to as much as 60% when a Service Plan is in place, as opposed to 22% without the plan.

What’s more, by locking a customer in through a Service Plan dealers increase the probability of them buying their next vehicle from them, rather than the one they go to for servicing.

Increase sales by as much as 200% through training

A dealer’s commitment to empowering its sales team is central to the successful implementation of EMaC’s Service Plans offering which is why the EMaC team places a strong emphasis on maintaining support through training, ensuring dealers are best armed to help their customers make an informed decision.

In some cases dealers have increased sales by 200% by investing in training to ensure staff at every level fully understand the benefits of Service Plans for the business and customers alike

Innovation drives new opportunities for dealers

Demonstrating its own commitment to dealers, EMaC has invested in improving its offering with the launch of AutoQuote.  This new automated process delivers a digital Service Plan quotation, alleviating the administration burden dealers can face, whilst helping to boost Service Plan sales and dealer profitability.

As well as saving dealers valuable time AutoQuote also provides an opportunity to follow up a quote with an email or a call to help secure a service plan sale once the customer has left the showroom, further increasing their revenue stream. The new streamlined quotation process makes a difference in a competitive market, helping dealers maximise opportunities and enhance customer retention.

For more information call the EMaC team on 01270 507466 or email support@emac.ltd.uk


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