Advertisement feature: How personalisation combined with first-class service can help you accelerate sales

Advertisement feature from Car Finance 247

No-one could accuse the used car industry of staying still. With the dual challenges of the pandemic and rise of big online retailers, we’ve all had to adapt, evolve, and embrace technology to stay ahead.

2022 looks set to be the year that personalisation dominates digital marketing. And we’re not just talking about being active on Instagram or having an informative website; the next generation of tools can accelerate your sales by delivering personalised content to the right buyers at the right time.

But you can never underestimate the importance of that human touch. The days of tyre kickers touring forecourts might be dwindling, but great customer service will never go out of style.

That’s why you need to partner with a platform that understands how to harness the power of personalisation to connect buyers and sellers, but never forgets about the people at the heart of each sale.

CarFinance 247’s Marketplace sellers benefit from the best of both worlds. They have access to the marketing expertise and cutting-edge technology of the UK’s leading motor finance platform as well as its team of specialist account managers, who are on hand to help dealerships and their customers seven days a week.

As a Marketplace seller your stock will be seen by 50,000 new pre-approved buyers each month. This means they’re actively looking to purchase a new vehicle and can move forward as soon as they find your car on the platform. By securing their finance first, these buyers have a clear budget in mind and, as a result, are usually happy to pay the vehicle list price.

How can you trust your stock will catch their eye? That’s where smart personalisation makes the difference.

Over 150,000 buyers are actively searching for a car on the Marketplace each month. Each of these buyers provides insights into the type of vehicle they’re looking for, their location, and the cars that spike their interest, allowing the platform to create a comprehensive picture of their likes, dislikes, wants and needs. All this data informs highly targeted, personalised marketing campaigns that ensure buyers receive car recommendations that suit their interests and land at the time they’re most likely to be browsing online.

Then there’s the all-important trust factor. Each Marketplace seller has star ratings displayed next to their listings. These are community-generated and provide that extra reassurance for buyers who aren’t familiar with your dealership. Buyers can trust that top-rated sellers on the platform have not only been endorsed by the team at CarFinance 247 but also customers who have honestly rated their experience.

That’s not the only way the Marketplace puts people at the heart of its service. CarFinance 247 has account managers dedicated to dealers and each seller has a direct contact within the team working on their behalf.

Andy Hobson, owner of Templar Cars in Derbyshire and a Marketplace seller, said: “Our CarFinance 247 account manager is great. He’s very responsive, always happy to help, and builds a good rapport with the customers – it’s like having another member of the team.”