AM Online


Advertisement feature from EMaC


EMaC Lifetime Warranty – a competitive advantage in a challenging market

Combining Breakdown Assistance, Service Plan and Warranty; EMaC Lifetime Warranty offers consumers a full package through one single monthly payment, throughout their ownership of the vehicle. Consumers enter into a comprehensive relationship with their dealer through the tangible and ongoing benefits of the Lifetime Warranty and, if the worst should happen, they are covered.

Offering your consumers a lifetime warranty makes a major quality statement about your vehicle stock and the processes you believe in. Lifetime Warranty closes the gap and offers a comprehensive solution which is proven to increase retention.

Consumers want peace of mind.

Our focus group feedback demonstrates that consumers are anxious about potential future repair bills when purchasing a pre-owned vehicle. Consumers want peace of mind that they are not going to face a future jeopardy for their latest significant purchase. Short-term warranty solutions offer a re-assurance, but with many vehicles being bought with at least a 3-year ownership in mind, consumers want more.

How does it work?

Dealers can offer a Lifetime Warranty because they are regularly inspecting and servicing the vehicle. Covering all major mechanical and electrical components, as well as a full roadside assistance package, consumers will have complete peace of mind.  In exchange for this comprehensive offering, dealers are in control of the process. Through having a long-term relationship with the consumer and the vehicle, the variables are reduced, and the dealer can stand by their stamp of quality.

The benefits

EMaC Lifetime Warranty is proven to:

  • Increase service income.
  • Increase warranty/breakdown repair income.
  • Increase add-on sales income.
  • Increase repeat car sales.
  • Improve retention for the following keeper of the vehicle (as Lifetime Warranty is transferable)

All taken care of.

As well as handling everything from marketing to fulfilment, repair process to fund management, EMaC will also deliver our industry renowned training so dealers can truly maximise consumer retention and revenue potential from EMaC Lifetime Warranty.  All our dealers receive their choice of e-learning and on-site launch training, as well as on-going programme development covering everything from sales performance management to product knowledge coaching and objection handling.


Tel: 0330 099 6826



If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.