Advertisement feature from PIB Motor Trade Practice Group
By Simon Whicher, Sales Director, Cooper Solutions
Cooper Solutions is urging dealers to bring together their sales and servicing departments to work cohesively and proactively to nurture relationships and drive sales.
“Franchised dealers have a distinct advantage – face-to-face customer interaction,” explains Simon Whicher, Sales Director of Cooper Solutions. “By understanding individual ownership cycles, sales and service teams are in the perfect position to tailor their approach to every customer. This enables them to engage appropriately and deliver a personal and relevant dialogue. An excellent experience for the customer builds loyalty and long-term retention.”
Simon Whicher concludes; “The sales and servicing departments of most dealerships are just metres apart, but they’re often a world away from each other when it comes to interacting with customers and maximising revenue opportunities. Now is the time for dealers to make fundamental changes to the way they operate. It is not enough for sales teams to wait for a customer to make an enquiry; it’s time to join-up the two departments to secure future sales.
“With data readily at the dealer’s fingertips, including information such as where the customer bought their last car, when the finance agreement ends, or whether their preference is to buy new, customers can be contacted in a timely, appropriate way. In turn this creates significant potential to turn lost sales into new opportunities.”
Find out how data can help you maximise your sales opportunities, contact Simon on 01926 855055 or email Simon.Whicher@coopersolutions.co.uk
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