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GardX Assure launch new brand identity and enhanced digital offering

Advertisement feature from GardX International

GardX Assure, the automotive Insurance provider arm of the GardX Group today unveils its new brand identity and enhanced digital offering. This includes a dedicated website, new social channels, a new marketing engagement platform, enhancements to their Claims APP and a new suite of analytics dashboards. 

This initiative is part of the GardX group’s overall ‘Ignite’ strategy, which is designed to accelerate growth and provide their clients with world-class products, solutions, and customer experiences.

GardX Assure is one of the sectors most trusted and fastest growing Insurance providers that are proud to partner with prestigious clients such as Santander Consumer Finance, PSA Financial Services, Vauxhall Finance, BMW Financial Services, Motorrad, Renault Retail Group, Hendy Group, Citygate and Vindis to name a few. This new brand identity and enhanced digital offering is just the initial phase of a much wider transformation plan for GardX Assure, which is to further support their client’s insurance requirements, both in the UK and Internationally.

Dave Allmark, Director of Business - GardX Assure, said “Whilst having a history of double-digit growth for over a decade, GardX Assure is still somewhat overshadowed by our fantastic Paint Protection heritage which people naturally affiliate GardX with. This new brand identity is to ensure we get the exposure in our own right and to underpin the commitment to our clients. We have, and will continue, to invest in the development of sector leading product innovation, account management services and our industry-leading technology”

GardX Assure have a wide and diverse product portfolio, catering for OEMs, Dealer Groups, and Independents, in both Automotive and Motorcycle sectors. Supported by a broad panel of highly rated and financially secure insurers which provides significant capacity for the Assure business.

“Our clients and partners remain at the heart of our business. We understand the current and future challenges across the industry, particularly with the financial uncertainty being faced by all consumers at the moment. Our goal is therefore to help our partners by providing a respected and stable Insurance partner that is reliable, flexible, and financially secure with hassle free solutions. Our products continue to be supported by excellent account management and best-in-class customer service, all of which is enabled by data and technology ensuring that every opportunity for customers to be protected is pursued.

This new brand identity is only the first step in our journey. We have ambitious plans for the business both in the UK and Internationally, whereby our objective is to set new heights when it comes to our overall proposition for the sector and to act as a core partner to drive our client’s growth” continued Dave.

For more information on GardX Assures value proposition and product offering, please contact

The new GardX Assure website can we found here and you can follow them on LinkedIn and Facebook.

About GardX International

Established in 2003, GardX International are the world’s only integrated partner for vehicle protection, insurance products, and digital solutions. GardX operate across these three business sectors and are present in 42 global markets. GardX global headquarters in Portsmouth, UK manages its European operations, whilst having a dedicated office in Dubai, UAE to manage Middle East / Africa / India, as well as a newly established presence in Delaware, US.

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