Aftersales has long been a great profit source for motor retailers. But as the industry faces major changes, including electrification and manufacturer direct-to-consumer sales, many business leaders have brought aftersales into closer focus.
In an October 19th AM webinar, entitled 'How you can improve aftersales retention by 12%', which is sponsored by Marketing Delivery, our panellists will discuss some of the steps that automotive leaders can take to drive up their service and repair revenues.
From the accuracy of the customer data which underpins service and MOT campaigns, through the quality and ease of the online and offline customer experience, and onto the opportunities for health checks, tyre sales, recall and warranty work and forward booking, this webinar will provide plenty of insights and expert opinions.
We've assembled a panel of very experienced industry executives, comprising: Ian Wilde, head of finance, Mitchell Group; Paul Jordan, head, Secret Service; Sophie Heptonstall, group marketing manager, Rybrook Services; Jeremy Evans, chief executive of Marketing Delivery; and Gavin Ruddick, chief operating officer, Steer Automotive Group.
Registration for the webinar is free of charge, and it will take place at 2pm on Thursday, October 19th.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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