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Hyundai aims to be top Asian brand in Europe by 2021

Hyundai i30N

Hyundai Motors has revealed its strategic plan to be the number one Asian automotive brand in Europe by 2021.

Over the next five years Hyundai will be launching 30 new models and derivatives in Europe to “increase the brands presence in the relevant market segments".

Hyundai Motor Europe’s chief operating officer Thomas Schmid said: “Our objective is to ‘democratise’ new technologies and to make our customers’ lives easier at every stage.

“We are already the number one car brand in terms of customer satisfaction in both sales and service in Europe, but we are progressing at great speed: By expanding our strong product line-up, combined with our digital and intelligent services, we will create a completely new customer experience and attract new customer groups.

“To achieve this goal, the company is concentrating on its firmly established customer relations by constantly interacting with consumers, factoring in their requirements at all levels and strengthening its position as a lifelong mobility partner.”

Hyundai's strategy centres around four cornerstones:

The i-range

Hyundai Motor’s has said that the foundation of it success lies in the i-range, and stated that they accounted for “more than 55% of sales in Europe in 2016”.

Eco-models launch

Hyundai will launch 14 new eco-models over the next three years. These include: five hybrids, four plug-in hybrids, four pure electric and one fuel-cell electric vehicle.

It hopes to invest further into “future mobility concepts such as, autonomous driving, car sharing initiatives, connected car platforms and last-mile mobility”.

The SUV range

In a bid to make the SUV range “even more desirable and attractive”, following the reported 1.4 million sales in Europe since 2001, it will be extending the range by releasing an EV version of the all-new Kona in 2018.

Hyundai N and motor sport

Siting its 2014 entry into the motor sport scene with WRC as the foundation, Hyundai has developed the N sub-brand and the new i30N as its first high-performance car.

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