AX Innovation rebrands to Innovation 24 following TSS acquisition

AX Innovation has rebranded to Innovation 24 after Total Specific Solutions (TSS) acquired the business from AX Group.

The move sees Innovation 24 take forward vehicle management software, day-rate insurance, and tracking tools previously owned by AX Group, a specialist in accident aftercare.

AX Group said the deal will allow it to increase its investment in the fast-growing Motor Assist brand, which focuses on support for fleets and insurers, while continuing to offer core aftercare services to dealer groups and brokers.

Innovation 24 will continue to support over 1,000 dealerships in the UK and Ireland with its diary booking system, now branded as Inn-Manage.

Its Thatcham-approved tracking and recovery solution will be offered as Inn-Track, while fleet efficiency and telematics services will fall under Inn-Connect.

Vince Powell, now managing director of Innovation 24, said the priority is to support long-standing partners: “Our tools remain mission-critical to day-to-day operations.

"With the backing of TSS, we’ll roll out new solutions to reduce costs, improve efficiency and create new revenue streams.”

AX Group will retain a partnership with Innovation 24 for tracking and protection of its 4,000-strong vehicle replacement fleet.

Nick Williams, AX Group chief executive, said: “The timing of the opportunity was right.

"The deal allows us to focus on expanding Motor Assist with partners such as Drivalia and Somerset Bridge Group, and strengthen our core proposition to the dealer and insurance sectors.”