The Fiat network will begin selling the first pick-up truck in its model range this summer.
The Fiat Professional Fullback is a double-cab medium-duty pick-up with a payload of 1,045kg, almost identical to that of the Mitsubishi L200 on which it is based.
Fiat hopes the truck, which will be sold through the Fiat Professional LCV network, will appeal to commercial and leisure markets.
Demand for pick-ups in the UK reached almost 40,000 units last year.
It will be powered by a 2.4-litre turbodiesel engine with a power output of either 150hp or 180hp. Two transmissions will be available, a new six-speed manual gearbox or a five-speed automatic transmission with sports mode, and both will be combined with full four-wheel drive systems.
The Fullback will be available in the UK in two trim levels with pricing and specifications to be announced closer to the vehicle’s launch in June 2016, just weeks after its debut at the CV Show.
"We are delighted to present the new Fiat Professional Fullback pick-up at this year's Commercial Vehicle Show," said Ricky McFarland, country manager, Fiat Professional UK.
“The new Fullback provides us with an exciting opportunity in the growing pick-up truck segment and together with the arrival of the new Talento and new Fiorino models in June, joining the rest of the award-winning FIAT Professional range, we are confident of attracting new fleets and retail customers by providing them with one of the strongest product line-ups in the market today.”