AM Online

New Ford Fiestas arrive in UK

The new Ford Fiesta

The first new Ford Fiesta destined for a customer has been delivered to Birmingham after docking in Dover.

The five-door Titanium specification car with premium B&O PLAY audio, 1.0-litre EcoBoost 100PS engine and eight-inch touch screen connectivity headed to the West Midlands, where most Fiestas are sold.

Across the UK a million Brits have ordered new Fiestas since 2008 and over 4,500,000 since the car first arrived in 1976.

Ford revealed this week that, of the 120,000 Fiestas registered in the last 12 months, 70% were five-door models, 90% petrol and 60% the Zetec trim level, while 20% of customers chose the Titanium series.

Red, white and blue are three of the four favourite Fiesta colours among patriotic UK customers.

Around 22% of new Fiestas are sold in blue, 18% in black, 16% in white, 15% in red and 10% in silver. 

Chrome Copper (pictured), Blue Wave and Bohai Mint green shades are among the colour choices for the new Fiesta, which enters showrooms this month.

Pre-Collision Assist, featuring pedestrian detection, is among the new technology on the vehicle.

The system warns the driver of people who are in or near the road ahead and facilitates automated perpendicular parking, blind spot alert and auto high beam.

Andy Barratt, Ford of Britain chairman and managing director, said:  “This year the eyes of the car world in our market are on new Fiesta as it takes over the reign as top seller. 

“Having seen all Fiesta models coming over the next nine months, I’m confident it will remain on top.”

Joining the Ford Fiesta’s core range of Zetec and Titanium in dealerships this month will be sporty ST-Line and luxurious Vignale models in early autumn, both offering the acclaimed 1.0 EcoBoost 140PS engine, followed by an all-new Active crossover and hot ST in spring next year.

Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.