Nissan has announced the appointment of Andrew Sellars as its new UK sales director, replacing Darren Payne.

He joins the business having recently returned to the UK from Volvo as vice president or commercial operations for the APAC region.

Payne has been appointed to the position of Sales Director for Nissan’s Middle East Region, based in Dubai.

Prior to his role at Volvo, Sellars held a number of senior roles with Kia in the UK and Europe. He also has more than 18 years of operational dealer experience with roles ranging from salesman through to group head.

“With such a fresh model line-up - having launched three great new models this year and with the ground breaking new LEAF still to come – we are in a great position to address the challenges that today’s market presents,” said Sellars.

“Working hand in hand with our network partners is not only important, but pivotal in my approach, as we look to adapt and evolve our business to maximise the fantastic opportunities that the Nissan brand presents,” he added.

Alex Smith, Nissan UK managing director, said: “Andrew comes with a proven track record and extensive network and retail experience. I am confident that his wealth of experience and strong network focus will help us build excellent relations with the network, which will prove critical as we look to develop the business in the UK.”