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Tributes paid after death of former Automotive Management editor Tony Willard

Tony Willard

Former Automotive Management editor Tony Willard has died aged 75.

Willard joined Automotive Management magazine in 1991, and subsequently became editor of the fortnightly publication, a role he held until 2002, when he decided to go freelance.

While freelance, Willard remained a monthly contributor to AM magazine in the role of industry editor, specialising in dealer news and finance and insurance content, until he retired in June 2015.

During the period he also became editor of Dealer Update, a magazine for Auto Trader clients.

AM’s current editor Tim Rose paid tribute: “Tony was a true professional and a gentleman journalist. His knowledge of the industry, and his contacts within it, were extensive, and whenever we set him off with a hot lead we knew he would get a story.”

“He was always friendly and warm, and he had an enviable ability to ask the tough questions with a smile that kept his interviewees at ease.

"Our thoughts are with Tony's friends and family at this sad time.”

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  • roving-eye - 01/12/2017 12:51

    From Steve Briers, AM/Fleet News editor-in-chief: Tony recruited me as deputy editor on Automotive Management in 1998 and had an enormous influence on my career. He was a hugely knowledgeable and talented journalist who prided himself on his integrity and ability to 'sniff out a story'. Although I had been a business journalism for a number of years before joining AM, I quickly realised that there were massive gaps in my knowledge and abilities - fortunately Tony was patient enough to cope with and overcome my deficiencies. Many of his values remain my values today. He will be greatly missed and my thoughts go out to his family at this sad time.

  • JeffSmith - 01/12/2017 13:05

    Tony was special and better than most journalists because he gave me plenty of advice on what he wanted and how articles need to be written. He also met with me a few times while I was writing The KPI Book back in 2001. He was a great help. I don;t have the privilege of calling him a friend, but I can certainly call him a true professional who certainly knew his game. Thank you for all your help Tony, RIP.

  • steve Hughes - 20/12/2017 13:46

    One of the nicest blokes I ever met