G3 Remarketing has appointed Russell Gill to the role of buyer services manager to head up a newly-developed customer support team which focuses on buyer experience and engagement.
Leeds-based G3 said that it had introduced Gill – formerly group buyer and disposal manager for Harratts Group – into the business to further enhance their engagement with buyers and help develop their purchasing journey.
The company has also restructured their front-of-house team to create two buyer services assistant roles to support Gill, with Sophie Johnson and Louise Chappell becoming part of the new team.
G3’s sales and marketing director, Roger Evans, said: "We believe Russell’s hands-on purchasing experience positions him perfectly for this buyer-focused role.
“The introduction of the new team shows how serious we are about putting the customer at the heart of the business."
The Buyer Services team's focus will be to further improve the quality of service it offers throughout the auction process.
Responsibilities will include improving conversion rates for sales, managing G3’s assured program, and driving customer satisfaction initiatives.
Evans added: "We believe that by improving the experience a customer has at G3 we strengthen their loyalty to us and in-turn further develop our vendor performance.
“Improving both buyer and vendor relations helps us grow as a business and supports our aspirations to become the leading independent vehicle remarketing provider in the country."