Bristol Street Motors Birmingham Seat has welcomed Mark Gibson as its new general manager as it embarks on a new era with the Cupra performance brand.

Gibson (pictured), who began his career as an apprentice technician nearly 30 years ago, has joined the dealership team at the Watson Road facility after a decade spent with the Vertu Motors-owned retail group, gaining experience in both dealership and divisional roles, with a focus on aftersales.

Gibson joins the dealership following its appointment as a Seat Cupra site and a five-figure investment in facilities to bring the dealership up to Cupra corporate standards.

“I’m delighted to be back managing a dealership after seven years on the road working in divisional aftersales,” he said.

“I have a passion for making a difference and motivating colleagues to be the best they can, which enables them to give customers the excellent customer service the company prides itself on.”