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Dealerweb appoints Heather Upchurch as new chief technology officer

Dealerweb Heather Upchurch

Dealerweb has appointed Heather Upchurch as the company’s first chief technology officer to support the next phase of growth. 

Upchurch (pictured) will oversee all technology activities and lead a growing team of developers and analysts. 

“I’m joining Dealerweb at an exciting time in its development,” said Upchurch.

“The company has built a reputation on offering some of the most innovative software in the industry, and I’m looking forward to working on Dealerweb’s continued technological advancements.”

She joins the business from epayment software provider, Cardstream, where she was the technical director. Upchurch also brings a wealth of experience as former IT Director of Flybe and in senior IT roles at Volvo and Aston Martin. 

Dealerweb’s chief executive, Martin Hill, said: “Having recently launched new products, adopted ISO-accredited security processes and begun the roll-out of our completely re-engineered Dealerweb Showroom system, Heather’s appointment will provide an experienced leader to oversee these developments and ensure our commitment and passion for technology remains at the forefront for years to come." 


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