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AutoProtect Group names Kate Swinscoe as head of marketing

Kate Swinscoe

Kate Swinscoe, former marketing manager of DealTrak, has been promoted to the role of Group head of marketing for the wider AutoProtect Group.

Following the Group’s acquisition of DealTrak in December 2019, this newly created position will see Swinscoe oversee the marketing and brand strategy for AutoProtect, DealTrak, i-Comply and Shine!.

She joined DealTrak in March 2019 and will now split her time between AutoProtect Group’s platform hub in Yorkshire and its HQ in Essex – overseeing a five-strong team tasked with delivering PR, advertising, digital, website, event and campaign functions.

“I’m thrilled to have been given such a fantastic opportunity to lead the marketing function at AutoProtect Group.

The brand brings together best-of-breed products and services in technology, insurance and damage repair for the automotive market, and I can’t wait to develop a strategy which will take our proposition to market – and really drive it forward,” Swinscoe said.

Swinscoe brings more than 15 years’ worth of marketing experience to the business.

Her promotion is the fifth management appointment in as many months, with Matthew Briggs named as CEO, Martin Hill moving from the position of MD at DealTrak to a Group-wide role of director of strategic partnerships, Gary Burton joining DealTrak as head of delivery and Tara Williams returning to the Group as managing director of i-Comply online as well as the Group’s chief risk and compliance officer.

To further bolster expertise at the company, which is set to unveil the latest iteration of its interface later this year, DealTrak is also looking to appoint a number of developers, within the coming weeks.

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