Autofutura has named data and analytics expert Christian Erlandson as its new chief executive officer.
Erlandson has more than 25 years of experience in the business information services industry.
He joins provider of global automotive sales, retention and renewal software solutions from GfK where he had been at the helm as CCO since 2017.
Prior to GfK, Erlandson has served as CEO UK and managing director Europe for Dun & Bradstreet. In this position he successfully implemented a European strategy that delivered sustainable long-term revenue growth.
Erlandson said: “Autofutura is a true leader within the automotive industry and I look forward to engaging with our customers to build upon the Company’s excellent product and service offerings and continue to provide value-add solutions across our client-base.
“I plan to build upon the excellent reputation Autofutura has in the market and ensure we continue to develop innovative solutions for our clients that provide the growth required to ensure a safe and enjoyable environment for our team.”
This appointment comes at a pivotal moment for Autofutura with the automotive market experiencing unprecedented levels of change and volatility.
Erlandson will be working closely with the team from Inflexion, key customers and the Autofutura team to continue launching innovative solutions to the market.
David Riemenschneider, chairman at Autofutura, added: “Christian is an excellent business leader, whose drive and focus are wholly welcomed into the firm. His commitment to delivering growth for software business in multiple sectors, means Christians’ appointment is an important step in our strategy to evolve our global business strategy.”