Customers can now leave reviews for members of the RAC Dealer Network through a new tool available on the rac.co.uk route planner.

By clicking on ‘Dealer Look Up’, customers will be able to leave a star rating and comments based on their experience with the dealer. There is a seven day grace period before these are posted, giving the dealer the opportunity to resolve any issues.

As part of the introduction of customer reviews, RAC Dealers will also have improved visibility on the RAC Route Planner, being clearly marked on maps and with their star rating shown. Visitors can click through these to the dealer’s own web site.

A key feature for dealers is the ability to track their customer satisfaction score, which is an essential way of gauging their business performance through the eyes of their customers.

RAC head of dealer propositions Mario Dolcezza said: “The new review system will give RAC Dealers the opportunity to build their brand equity online by delivering a satisfying customer experience, while the improved route planner presence will improve their visibility.

“Today, online customer reviews and how you manage them are a key indicator to potential car buyers that you are a trusted dealer selling high quality used cars, giving them the confidence to buy from you. These new features are very positive developments.”