Car dealers will be able to understand how consumers interact with advertised stock using the recently redesigned vehicle response solution, from Motors.co.uk.
Launching tomorrow, the vehicle response solution called The Eye captures lead assists such as detailed page views, telephone calls and email enquiries. This enables dealers to track how consumers contact car sellers and search for vehicles listed on Motors.co.uk.
Phill Jones, managing director of Motors.co.uk, said: “In what is quickly becoming another year of economic and political instability, car dealers want to know how advertising will benefit their business and the full extent of their marketing investments.
“The Eye – now redesigned to provide a holistic view of vehicle response – allows dealers to fully understand each lead assist and how listing their stock with Motors.co.uk is improving their business.”
After a successful trial period in April of this year, the platform hosts tools to help dealers maximise their return on investment. This feature is now available to all independent dealers who advertise with Motors.co.uk.
The Eye has also been mobile-optimised to allow dealers to track vehicle responses on any internet-connected device – including smartphones and tablets.
As a special promotion of the launch, dealers who access The Eye between now and July 14 will also be entered into a prize draw to win a trip to Las Vegas.