APD Global Research has launched a new consultancy division to be headed up by former Alphabet GB head of marketing, Mark Gibson.
APD provides connected intelligence, from detailed insight reports through to business change management covering finance, operations, marketing and supply chain.
The consultancy was launched to support its Voice360, Talkback360 customer experience programmes and bespoke market research capabilities in the UK, Europe, Middle East and America.
APD Global’s chairman Paul Turner said: “The consultancy team enables us to expand our coverage and take our client support to the next level in delivering change management programmes that come out of our core market research proposition.
“The team are looking forward to engaging with a wide range of companies involved within the automotive and aviation sectors.”
The 10-strong team is headed up by Mark Gibson, previously Alphabet GB’s head of marketing, and aims to help companies embrace their research results and insights in a more strategic way.
This includes driving extra value from their customer service delivery by involving their own colleagues and supply chain partners.