AM Online

VIDEO: YouTube series to champion International Women’s Day YouTube series - Women powering the automotive industry is championing this year’s International Women’s Day with a month-long series of YouTube interviews with women in automotive careers.

The series was launched on March 2 with Cleo Collins, the W Series race mechanic who has carved out a career as a technician working on cars for the all-female single-seater racing championship.

Hannah Fisher, senior brand marketing manager at, Hannah Gordon, owner of Spanner Tech Services and Sarah Crabtree, sales director at Evoke Classics, will also feature in the series presented by automotive journalist Rebecca Chaplin.

Coverage also includes how the industry is making changes to work-life balance and attitudes towards mental health and wellbeing.

“The motoring industry has always been male dominated – women currently only represent 20% of the automotive sector, dropping below 10% at executive levels1,” said Lucy Tugby, head of B2B marketing at eBay Motors Group.

“We believe championing women in this industry is not just good for today’s female employees but can inspire young girls to take this career path in the future.

"We are delighted to be supporting International Women’s Day by highlighting just some of the career opportunities open to women and helping to #BreakTheBias.”

new category in the 2022 AM Awards will recognise UK motor retailers which are working hard to improve the diversity and inclusion in their workforce.

In the latest AM News Show podcast, Professor Jim Saker told AM Online the automotive sector needs to drive its “cultural competence” to deliver levels of diversity and inclusion which could help solve its skills crisis.

The interviews will air on YouTube and be promoted across’s Facebook, Instagram, LinkedIn and TikTok.

International Women’s Day is on March 8 and this year’s theme is Breaking the Bias.

The latest AM industry special issue

The complexity of running a modern dealership can be misunderstood easily by people looking in on our industry.

Any general manager has so many plates to spin, and they must foster a talented team that they can rely on to not just do the basics well, but to sprinkle some magic on top that customers can notice.

If the marketplace in 2023 is steadily returning to relative normality, this normality now includes the drive to find customers for an increasing supply of electric vehicles, and the need to source used cars from all channels and market them carefully. And of course there are the desires to delight consumers with an omnichannel experience and to hold on to decent margins after a couple of years of strong profitability.

The expectations of both the customer and the business’s stakeholder must be achieved to the optimum level.

In this special digital publication, industry experts, prominent suppliers and franchised dealers share their insights on the major aspects required in running a modern dealership well.

Read now

Click here for digital marketing best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.