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G3 Remarketing expands Leeds auction offering

Matt Dale, G3 Remarketing

G3 Remarketing will further expand its remarketing offering, just two months after securing a contract with car supermarket brand Available Car.

As part of a strategy to present a comprehensive programme of remarketing events to the motor trade, G3 will introduce a second physical evening sale every Thursday, from 21st April.

Last winter, the independent remarketing specialist invested £500,000 in the construction of an auction hall in Leeds, just six years after starting out as an online-only auction.

The indoor facility, complete with a 30,000sqft viewing auditorium and buyers’ lounges, gives G3 the space to store up to 200 vehicles under cover.

Since February, G3’s new physical auction has yielded 97% conversion rates, at an average value of £3300. However, the goal now is to attract more trade buyers, interested in lower value stock worth £1,500 or less, to a new physical event to be held every Thursday.

G3’s joint director Matt Dale said: “We knew we’d identified a gap in the market. So, we’ve worked hard to mirror the levels of service we’ve become renowned for online in the fleet, finance and contract hire sectors.

“This has driven the high conversion rates and sale values that we’d hoped for, proving to our customers that we deliver on our promises for physical auctions too.

“Having quickly amassed a great reputation for these on-site events, we’ve launched a second sale, which will double the amount of physical stock that we list each week.”

This latest event on G3 Remarketing’s programme means the company now holds four weekly sales, including two online-only auctions on a Wednesday and Thursday daytime.

Dale added: “Our longer term aim is to continue to expand both our online and physical auction sales throughout the UK, either organically or via acquisition. This second auction is simply the next step in that plan.”

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