AM Online

Opinion - Page 55

 
  • Opinion

    Don’t believe for a moment that anyone here at Saab wants to throw in the towel.

  • Opinion

    Using data to boost your sales – top 10 tips A Mintel report on the purchasing of new and second-hand cars in the UK suggests that just over 20 per cent of all potential car buyers know exactly which make and model they are likely to buy next. This gives manufacturers and dealers a huge opportunity to influence the brand purchase decision of almost 80 per cent of all potential car buyers.

  • Opinion

    This is an excerpt from the speech by Mark King, group digital sales and marketing manager at Benfield Motor Group at the AM Used Car Market Conference 2011 on incorporating social media into your digital dealer strategy.

  • Opinion

    This is an excerpt from ICDP director Dr Andrew Tongue's speech at the AM Used Car Market Conference 2011 on the growing involvement manufacturers will have on dealers' used car activity.

  • Opinion

    Spotted on a dealer group website: "If you have some spare chairs which need a loving home, we would be more than happy to help you! So you maybe thinking, would we accept chairs as a part-ex on a Budgen Motors car? Absolutely.Just check out our current range, and surprise one of our sales executives when they ask to see your part-ex.."

  • Opinion

    MCR, administrators for Autoquake, has made its full report available to download. It details the events that led to Autoquake being put into administration.

  • Opinion

    Your independent garage rivals may well claim to be cheaper for servicing, but can they prove it?

  • Opinion

    Car makers and their dealers can have a happy marriage together says Jonathan Francis, MD of Tresell if they follow four simple steps. If they don’t divorce could be imminent.

  • Opinion

    Tesco has got it out in the open. It is selling used cars (as Tesco Cars, through the former Carsite operation). What is less overt, however, is a sister website - www.tescoautocentres.com - it's worth a look.

  • Opinion

    Following on from the announcement that Mercedes-Benz is the UK's top consumer superbrand, there has been a flurry of comments - not all of them positive. There are those that say Mercedes-Benz is outdated and past its sell-by date. Key really is to look more closely at what Mercedes-Benz are doing that has pushed them into the superbrand league.