We've seen a lot of different measures to get people buying new cars. Ranging from buy one get one free offers, to huge discounts on models that haven't even gone on sale yet (Vauxhall's new Insignia is already being advertised with thousands of pounds slashed off the list price.)
The manufacturers who will navigate the recession best will be those who look after their dealer networks. After all, their policies (excessive standards, showroom investment, complex bonus structures) have put dealers under pressure, squeezing their margins and stemming cash flow.
Yes, we will lose a lot of sales points next year - we've lost a lot already this year - some of which will convert into used cars or authorised repairers. But the final figure may not be as high as the doomsayers are forecasting.
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