Research has shown that 36% of Panda buyers are aged over 56 and Lake has ambitions to lower the buyer age profile by up to 15 years through a major promotional campaign ranging from television to social media, backed with showroom incentives that will include a £99 per month PCP.
Longer, wider and taller, the latest car boasts space for five in a revised design that provides greater legroom for rear seat passengers and increased load flexibility via an optional sliding rear seat and a fold-flat backrest for the front passenger seat.
Power comes from TwinAir turbo and four cylinder petrol engines and a MultiJet diesel motor.
Initially three trim levels provide a total of 13 versions, but a four -wheel drive model along with an enhanced traction front-drive car will be added to the range in September.
Stop-start technology is fitted to TwinAir and MultiJet versions, but the mid-range, 1.2-litre petrol-powered Easy model is expected to account for most sales.
With a six-speaker radio and CD, remote locking, air conditioning, power front windows and a dual-drive power steering system for ultra-easy parking, this is a well-equipped car.
Comfortable and quiet, the Easy offers refined progress and is relaxing transport with the latest variable-valve version of Fiat’s redoubtable FIRE motor under its bonnet.