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Ghosn to take stage at Frankfurt for Primera launch


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Carlos Ghosn, president and chief executive officer of the Nissan Motor Company will launch the new Primera and will follow with the première of the mm.e and Crossbow concept cars.

The five-door hatchback Primera will make its world première at Frankfurt alongside the saloon and estate versions, launched in Japan in January 2001. Accompanying the new generation Primera, the mm.e and Crossbow concepts will showcase Nissan's future vision for the small car and 4x4 markets. Nissan's 4x4 vision is further represented by a specially designed Pickup, and the first public appearance in Europe of the Nissan X-TRAIL marking the official start of sales.

Following the debut of the Primera Concept vehicle at the Paris show last October, Nissan's product-led revival takes a significant step forward with the debut of the production version of the new generation Primera for Europe. The new car, built at Sunderland – is being heralded as the cornerstone of the new Nissan in Europe.

Interior innovations include a central 'concentration' switch, which is linked to a large, high graphics centre display. This allows all of the audio, driver information, communication, DVD navigation and climate controls to be packaged into one electronically managed keyboard; while all of the information is displayed on the screen. This seven-inch screen is also used to display images of the rear of the vehicle from closed circuit TV camera mounted above the rear licence plate. The camera is automatically activated when reverse gear is engaged.

The high technology package is also extended to include Adaptive Cruise Control – a D-segment first. This intelligent version of cruise control uses laser radar beams in combination with the engine management and ABS systems to maintain a set distance from the car in front.

The mm.e, to be unveiled for the first time at the Frankfurt show is a concept for a compact, three-door hatchback.. It is meant to indicate how Nissan will meet the “needs and desires of young, free-thinking, style conscious individuals”.

The Crossbow 4x4 concept which will be revealed at the Frankfurt Motor Show is a design exercise aimed at reflecting Nissan's 50 years' experience in building off-roaders.

##Primera 2001--none--New Primera##

##Crossbow Concept 2001--none--Crossbow concept##

##mme concept 2001--none--mm.e concept##

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