AM Online

JCT600 site praised for style and content

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Review

JCT600, the Bradford-based multi-franchised dealer group ranked 28 in the AM100, has a well designed website. Once the homepage has loaded, visitors are given the option of viewing the site with or without flash (software to view animation).

Most visitors will opt for the flash version where good use has been made of animation. Though use of flash seriously hampers loading time – it takes roughly 30 seconds per page – it is arguably worth the wait. The dealer locator is one of the best to use and gives users the option of searching by one of seven regions or by make.

A 'special offers' section lists various makes and models with prices – something many other websites fail to do. Visitors can then choose to submit a request and ask for a response either by e-mail or telephone.

A detailed 'request a quote' option lets users select a car by make, model and specification then click on whether a new or used model is preferred. Users can again choose from an e-mail or telephone response.

The PCP finance facility called 'Smartmove' is limited by the lack of a finance calculator. It only provides a short list of example repayments on a small number of makes and models.

There is a section for business car buyers but the shoddy design of this element is at odds with an otherwise well thought out and stylishly assembled site. A lack of other facilities like online service booking or parts ordering drags the overall value of this website down.

The content is good but it definitely needs more functions. Visit the site at www.jct600.co.uk

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