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Know your customers... Jeep

Jeep

Factsheet

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Review

There are 93,721 Jeeps registered in the UK which represents 0.25% of the car parc. It ranks Jeep as the 33rd most favoured make by UK consumers.

Most – 66% – are owned by men; women account for 21% while 6% are company vehicles.

Private plates are a real sales opportunity for retailers – 41% of Jeep owners have them.

Two models dominate the Jeep parc; the Cherokee at 46% and the Grand Cherokee with 45.5%.

Jeeps have longevity – almost one third are more than 10 years old. A quarter are less than four years old and 12.5% were bought within the past couple of years.

Not surprisingly for a 4x4 specialist brand, only 4.24% of Jeeps have an engine size less than 2449; 53.41% have engine sizes between 2450 and 3949.

The remaining 42.35% have engine sizes above 3950.

Jeep buyers are spread out evenly across the country. Only two areas account for 2% or more of the Jeep car parc – Birmingham on 2.11% and Chelmsford on 2%.

The top two favoured colours are black (27.42%) and blue (19.17%).

Jeep Statistics

Analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.

 

Will the Cherokee put Jeep on the road to recovery?

Jeep expects the new, higher-quality Cherokee to almost triple its annual registrations

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