AM Online

Lookers starts to build an impressive website

Factsheet

No information available.

Review

Multi-franchise Lookers, ranked No 15 in the AM100 with more than 60 dealerships, has a website offering the usual bag of tricks.

Visitors can call up a nearby Lookers outlet: by region, by postcode, by manufacturer or alphabetical listing.

The used car stock locator provides essential information in an easy to understand format.

The clear, expandable menu on the left promises details for cars, vans, motorcycles, finance, insurance, parts and servicing, together with a fleet section, vehicle history information, Motability and more.

But anyone wanting information on new cars, finance and insurance sees a message saying an online shopping solution will appear shortly. Better is the ability to book a test drive or service, or order parts online.

The Motability section clearly explains what Lookers can offer and, when it arrives, the 'in the community' section promises to add a little local flavour to a slick looking site. Easily navigable, the pages download quickly and leave little room for confusion. When all the missing sections appear, this will be an impressive as well as friendly site.

You can visit the site here at www.lookers.plc.uk ##Lookers--none--Lookers' homepage##

Find road tests