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Simple RAV4 costs £13,995

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Toyota hopes the £13,995 entry-level new RAV4 price will attract more young, fashion-conscious buyers to the brand.

RAV4 was a huge hit when launched in 1995 - virtually creating the fashion SUV market overnight - but has seen its market share eaten away by Freelander and Honda CR-V. The basic RAV4 is a 1.8-litre, two-wheel drive 3dr, mechanically simpler and cheaper to run than the mainstream 2.0-litre permanent 4x4. But it looks identical and will carry much of the same specification, thus adding to its appeal.

Toyota estimates the entry level model will take around 15% of sales but some Toyota dealers are expecting it to be more popular.

Total projected volume for the new range next year is 8,000 units. All new RAV4s get Toyota's VVT-i engine technology which means increased power and torque across the range. There will only be the two petrol engine options at launch, but a 2.0-litre, common rail diesel, will be available from May.

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