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Reynolds and Reynolds

Reynolds and Reynolds is a world leading developer of software solutions for automotive retailers and OEM’s. We provide Dealer Management Systems (DMS) complemented by unique innovative retailing solutions, all integrated and built to deliver better results and transform the customer experience.


Reynolds’ Retail Management System (RMS) is a set of retailing solutions to deal with changes in the customer and retailer relationship; put simply customers are better informed and expect more. RMS offers a market leading showroom application, bespoke websites, digital newsletters and advanced telephony, all integrated back to our POWER DMS. We offer our clients one system to manage their entire dealership.


Contact Advantage Showroom

A market leading CRM, Showroom and OEM lead management solution, built to streamline processes and manage the entire sales process from the initial enquiry and prospect management through to vehicle purchase. With the ability to track every opportunity and improve performance by ensuring prospects are identified, followed- up and managed efficiently. Also incorporating FCA compliancy, built-in appraisal tools, vehicle stock control, a marketing suite and much more.


‘Aptus’ Bespoke Websites

We work with dealers to create a truly unique digital dealership with an innovative design and fit that works best for you. Aptus uses adaptive technology that displays content based on the device being used. We know what consumers want to do on each device and deliver what they want to see, all from one URL. Aptus offers real-time stock updates via our DMS as well as many Third Party integrations and reporting tools to show pages visited, helping better manage content.


Reynolds’ Integrated Telephone System (RITS)

A customer experience management system powered by the telephone to transform communications and maximise every profit opportunity. RITS provides instant information alongside each call to better manage phone traffic, instantly engage customers and improve accountability by tracking calls. Also able to send automatic call notifications for completed jobs, parts orders and service appointments, plus, available in the palm of your hands via the MyRITS mobile app.


iMakeNews Digital Newsletters

A sophisticated, fully managed newsletter service that provides dealers with a means of regularly communicating with their consumers, incorporating articles about the business, staff, car reviews, lifestyle and promotions, to generate leads and sales. Incorporating a comprehensive reporting facility designed to deliver actionable information and ROI metrics, to help influence vehicle purchase decisions, turning more prospects into customers, and maintaining loyalty.


POWER DMS Software

At the heart is our DMS, delivering the most comprehensive suite of integrated software applications, providing a strong foundation to manage every area of a dealership’s operations. Our commitment to ongoing development ensures, with no upgrade costs, our dealers operate on the latest software with revisions delivered three times a year. Furthermore, after launch, our in-dealership experts assist dealers to maximise utilisation of the POWER applications.


Reynolds helps dealers operate more efficiently and deliver a more rewarding experience for their customers. It is the clear choice for the complete solution, with RMS combining strong core functionality with our POWER DMS to address specialist and key areas of your business.


Reynolds and Reynolds Limited 1200 Bristol Road South Northfield Birmingham B31 2RW

0121 483 2000