MaritzCX
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Opinion 22 SepGuest opinion: Customer experience metrics – friend not foe
For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
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Car Dealer News 31 Mar
Customer experience programmes 'bogged down in score chasing' instead of real business improvement
Most customer experience programmes fail to reach the level of maturity required to deliver tangible outcomes and financial benefits to the business.
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Opinion 6 Aug
Guest opinion: the future of automotive customer experience
The customer journey and experience will be the next competitive battlefield for the industry.
