NADA insight
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Acquisitions and deals 24 MarRoger Penske: ‘Road-test’ acquisitions, at home or abroad
Penske Automotive chairman Roger Penske told NADA delegates retaining local expertise is vital
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Market Insight 3 JunNADA insight: recognising and tackling fraud in your dealership
‘Fraud will happen in your business,’ Jonathan Wilke and Adam Lawyer, from accounting firm DHG, warned at the recent NADA convention.
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Used Cars 23 May
NADA insight: six ways to increase your used car performance
Mandy Servet, of Manheim, puts forward six ways to increase a dealer’s used car performance, in insight gained from the recent NADA convention.
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Aftersales 28 AugGuest opinion: is your parts inventory treasure or trash?
Twenty per cent of parts stock makes up 80% of your parts sales. Parts staff look at parts stock from a sales perspective. However, the business looks at the stock from an investment perspective.
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Digital Marketing 13 Jul
NADA insight: two Google advertising tactics you should be using
Remarketing lists for search ads (RLSA) is a feature that lets you customise your search ads campaign for people who have previously visited your site.
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