New research from NFDA Trusted Dealers has revealed the “top five things” dealers should promote to buyers looking for a used car.
A reversal in the opinion of the value of ‘product genies’ by leading dealer group Arnold Clark has proved transformational for the business.
The NFDA and Trusted Dealers has joined forces to encourage dealers to prepare for “draconian” new General Data Protection Regulations (GDPR), which could see dealers facing fines of up to £20 million.
NFDA Trusted Dealers is targeting over 50s with a new marketing campaign aiming to boost sales and increase brand awareness for its clients across the country.
The National Franchised Dealers Association is continuing to lobby MPs about the peril of clocking.
Buyers are prepared to buy a car online if backed by the reassurance of a franchised dealer.
The focus of the AM Used Car Conference in October will be on driving increased revenue and profitability.
Auto Trader has announced a partnership with Trusted Dealers, the marketing channel operating under the umbrella of the National Franchised Dealers Association.
