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NFDA reveals best promotion tips for used car dealers

Neil Addley, founder and managing director of JudgeService

New research from NFDA Trusted Dealers has revealed the “top five things” dealers should promote to buyers looking for a used car.

The survey of 1,000 motorists was carried out to discover what consumers look for when buying a used car.

The results saw 68% put a full pre-delivery mechanical inspection was on the top of their checklist.

With 61% placing checks for outstanding finance in second, and 60% valuing accurate vehicle mileage as third.

Also in the buyers ‘top five’ is 12 months guarantee on any maintenance works carried out.

Proof that a car hasn’t been stolen or written-off  was popular, and more than half of those surveyed (58%) said they would expect these checks as standard.

The research highlights that buyers value the safety and authenticity of a car above all else, as less than four per cent (3%) think the offer of a finance deals or service plans are significant when buying a used car.

Trusted Dealers’ managing director Neil Addley (pictured) said: “We have carried out market research amongst car buyers to find out exactly what they are looking for when purchasing a used car.

“The research offers valuable insight into customer expectations and highlights to dealers what services are most attractive to potential buyers

“We know the way in which people buy their next car is changing and that consumers are becoming more aware of scams such as car cloning and clocking, so including services such as 12 months guarantee on maintenance work or theft and warranty checks as standard, signals to consumers that when they buy from a franchised dealer, there won’t be any nasty surprises.”

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