With more marketing channels than ever before and a dramatic change in the way and time of day customers find their next car, reaching customers has become more complex than ever before. It is a situation accentuated in the way different consumer segments prefer to shop (not that there is a single way).
NAMA's monthly auction report for July shows that during July the average value of used cars sold at auction across the board increased 4% from £5,381 to £5,595, a 14% increase versus July 2013 and reflective of the higher proportion of younger cars now in the mix.
Reductions in average trade values for all used car sectors will range from zero to between one and two percentage points by October, according to the latest short term forecast from CAP Black Book Plus.
Motors.co.uk has launched a promotional tool which directs website visitors to recently reduced cars advertised by dealers, increasing visibility and engagement with stock that dealers typically find difficult to move.
Ford has re-launched its approved used car programme with new customer benefits including a 160-point quality verification, including full service history, check for mileage accuracy and outstanding finance.
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