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Nissan

3 Nissan Qashqai
AM Franchise Guide 2015 cover

The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.

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Consistent record performances have placed Nissan firmly inside the exclusive group of companies recording more than 100,000 sales a year.

The Japanese brand’s market share has neared 6% in 2015, and sales volumes are likely to exceed 2014’s 138,000.

Its inspired shift into crossover SUVs with the  Juke, Qashqai and X-Trail led the market and its Pulsar and Note hatchbacks and Micra supermini are expected to help to grow volume further.

Fleet sales have played an important part in Nissan’s success, accounting for more than 63,000 units last year, and it remains a major player in the Motability sector.

However, its growth has come at some cost. Nissan’s dealers satisfaction rating dropped to 5.6 out of 10 last winter, its lowest in five years. It has since taken action to lift dealer returns from 1% to 1.5%, and to improve communication with the network. Company directors hope its franchise value will be reflected more positively as a result.



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