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3 Mini five-door
AM Franchise Guide 2015 cover

The AM Franchise Guide 2015 outlines each manufacturer brand and the opportunities they present in the near future. To return to the index of brands, click here or on the image above.

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Mini achieved a record 53,661 UK registrations in 2014. Year-on-year growth was relatively sedate, at 3.3%, but its market share of 2.17% was the brand’s highest anywhere in the world.

The three-door hatchback is the brand’s biggest seller, but the new, more practical five-door hatch is now in its first full year and may help the predominantly retail-focused Mini increase its penetration into the fleet sector.

Its strategy is to focus on these two plus three more core models: a new Clubman small estate car, the Countryman crossover SUV and a forthcoming sporty model.

Despite two years of declining ratings since its 2013 peak in the NFDA Dealer Attitude Survey, Mini is still well regarded by franchisees, scoring 7.3 out of 10 for value.

The 144-site network is stable in number, although Arnold Clark, Knights, Spire and Group 1 Automotive have made acquisitions to expand their representation.

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