New products and a steadily expanding dealer network, now numbering 64 sales points, are driving strong sales growth at Jeep, as part of its ambition to break through 20,000 sales in the next few years.
That’s quite an ambition, as sales volumes in 2014 were just short of 4,000. Even at their peak last decade, sales didn’t top 7,000 units.
A key part of Jeep’s growth strategy has been the arrival of the Renegade, a small SUV built in Italy at the same plant as Fiat’s 500X, and which has already notched up more than 2,000 registrations since its launch in the spring.
Demand for Jeep’s Cherokee model is also robust. A new C-segment SUV is due in 2016.
Very competitive PCPs are a particular strength of the brand at present.
All these developments, together with multi-franchising with Alfa Romeo, mean its dealers are now buoyed by the franchise’s prospects, rating it seven out of 10 for value.