While flicking through a copy of the Daily Mail this week I was amused to spot this slightly embarrassing picture given a lot of space.
It's a cringeworthy moment. Not only to have the misfortune of filling up with the wrong fuel in the first place, but to have to enlist the help of a rival company. And, as if that wasn't enough, for the whole incident to be captured by a passing Daily Mail reader with a camera phone on hand.
It's good to see that the AA didn't take the opportunity to have a dig at their rivals, a spokesman is quoted as saying: "It happens to the best of us. Mis-fuellings are becoming increasingly common and there have been pictures of AA vans on the back of RAC trucks."