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8 Questions To Dan Cross of LEVC Retail

Dan Cross, head of retail, LEVC London

In our monthly '8 Questions To' feature, AM asks Dan Cross, head of retail at LEVC London, about the challenges he's facing.

What are the main responsibilities of your role?

I am responsible for all aspects of the LEVC-owned retail operations, based in London. This encompasses our sales, service and parts businesses. Along with ensuring the smooth running of these areas, a major part of the role is building relationships with key stakeholders, from major fleets to TfL (Transport for London).

As a leading European green mobility company operating in a highly regulated market it is vital we are in the vanguard of technological and environmental regulatory changes to ensure we can provide the best possible products and services to our customers.

What are the most significant challenges ahead in your field of work?

Like the wider automotive sector, urban green commercial mobility is undergoing a period of rapid change. LEVC is at the forefront of this, but it also means that our customers are having to adopt different business models as technology and the regulatory framework changes. 

Working with our customers as they adapt their business models to embrace change is probably the most challenging, but also the most rewarding, area I am involved in.

How might these challenges be overcome?

In the main these challenges are also opportunities, so constant communication and working closely with our customers is the key to ensure that the products
and services we offer are meeting their changing needs.

Also, keeping abreast of the regulatory framework and the ongoing changes means we can tailor our offering to best fit the business needs of our customers.

What attracted you to this area of expertise?

LEVC is indubitably a leading European green mobility company. As regulation and mobility solutions change to reflect the increasing awareness of environmental  responsibilities, green mobility was an area I was very keen to get into. As such, the opportunity to join a company such as LEVC, at the forefront of these changes, was simply too good to turn down.

What’s the most important thing you’ve learned in your career, and how have you made use of it at your company?

Slightly clichéd, but probably the biggest thing I have learnt is to be open to change. Both in my current role and across the wider industry, the pace of change is faster than it has ever been.

As such, the ability to embrace this and manage change to ensure positive outcomes is essential. This is never more so than in my current role. The customer base is different from previous roles, and their business models are changing, so pretty much every part of my role involves change and the ability to manage change.

What drives you?

Being part of a successful team and seeing people develop and grow.

What’s your favourite app?

TubeMap – probably not my favourite but certainly the most essential for my daily commute!

How do you relax?

Spending time with my family and going to the occasional game of rugby.



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