Locate, supplied on disk free of charge by parent company Carworld, is downloaded on to a dealer's computer system and updated daily via modem.
According to managing director Miles Alden, Locate's key selling point is its ability to “sell trade cars at better prices than 80% of UK dealerships”.
He added: “It's the only genuine system to fix the price for the trade. We benchmark our pricing to trade valuation systems - vehicles are retailed at a maximum of 105% Cap clean.”
Locate takes 1% commission, based on the transaction price. Dealers can use the system to either source used vehicles - 99% of which are under one year old - or advertise their own stock on the 'Dealer Database'.
Nearly 400 dealers were using the system at the beginning of December - Mr Alden expects to have “around 600 to 700” by the end of the month.
Around 3,000 vehicles are listed on the system - though just 200 are on the Dealer Database.