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BMW

##BMW--right##BMW dealers are a happy bunch, and with good reason. The dealer margin remains at 14%, future profit potential is rated high and the new 3 Series has taken over where the old model left off. Sales year-on-year were up over 10% but increased supply has brought waiting lists on 3 and 5 Series down to more manageable levels. The 3 Series Touring and diesel-engined saloons have just been launched and have been highly acclaimed. Worries about pan-European pricing have dented confidence but this remains a 'must-have' franchise for most groups.


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