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CHRYSLER JEEP

##Chrysler--right##The franchise has fallen from grace, dropping from number one to 12th in the NFDA survey in just two years. Now there is further upheaval as operations move to Milton Keynes for the launch of DaimlerChrysler UK. Future profit potential is seen as a problem and retained margins have fallen. But dealer loyalty to a brand which has produced big profits in the past is high and there are few opportunities to get into the franchise; Oban and the Isle of Wight are long standing open points.


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