AM Online


Over the past year Citroen has trimmed back some ambitious network growth plans and also its bullish forecasts for sales. The present strategy looks more realistic but dealers will have to live with the after-effects of the push for volume and poor residual values for several years to come. The brand remains a favourite on the nearly-new market and is not highly rated by its franchise holders. The future will depend on government attitudes to diesel, on which the company is heavily dependent, and Citroen's own ability to create a strong image for itself with the launch of new, more innovative product such as the Picasso MPV. New Xantia, due later this year, is an interim solution and must recapture some of the sales lost in the fleet sector.

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