With doubt the best known sports car brand in the business, Ferrari enjoys steady sales through a well established network. It is generally twinned alongside Maserati (back in the UK from 1998) and also sells well from sports car centres, such as HR Owen's specialist outlets in London's Canary Wharf and Kensington.
The new F360 Modena is the latest model but there are also more practical examples, such as the recently revised 456M range. Most of the day-to-day business is in used cars and Ferrari is unusual in having an approved used scheme. The new finance company, operated by Capital Bank, also provides the standard range of finance packages which make the cars (almost) affordable.