Today, MG Rover released the first details of a vehicle codenamed MG X10, one of three new MG sports saloon cars set for launch next year which the company claims will mark the transformation of the brand.
The three will go into production in 2001 and will see Longbridge become the home of eight different models.
MG Rover has already developed more than £100 million in new product development since the company was established in May 2000.
Kevin Howe, chief executive, said: "2001 will be the year when the MG brand re-establishes itself as a leading global car brand with a range of sporty cars, from the MGF roadster to an outrageous MG X10.
"MG's will be fun, accessible, have superb dynamics and appeal to a growing customer target group." Peter Stevens, designer of the McLaren F1 as well as cars for Lotus and Jaguar, is directing the product design activities.
As part of the development of the MG brand involvement in a range of motorsport activities will be established including participation in the Le Mans 24 hour race in June 2001.