Video: All Electric vows loyalty pledge to Hyundai customers despite termination

All Electric Garages Group has vowed to continue supporting its loyal Hyundai customer base at its Stourbridge site, despite the dealership being removed from the South Korean car maker’s authorised network as part of its UK-wide restructuring strategy.

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Although the site can no longer carry out Hyundai warranty work or prepaid servicing as of July 1, All Electric said it will not abandon customers of the brand.

In a candid YouTube message to customers, All Electric’s managing director, Jason Pickerill, reassured viewers that the Stourbridge team remains committed to offering advice, maintenance, and general servicing for Hyundai vehicles.

“I can understand that this news might come as a real shock to you. It certainly came as a shock to me,” Pickerill said.

“You’re probably wondering what this means for the car you’ve recently bought from us, and the people you trusted. We are still those same people - and we still care. We will continue to look after your Hyundai.”

He added that minor warranty issues may still be addressed free of charge as a goodwill gesture:

“If there are small niggles, minor adjustments, we’ll do them at no charge - because we want to keep you as one of our valued customers.”

While the Stourbridge dealership is no longer authorised for official Hyundai work, full warranty repairs and prepaid services will be handled at All Electric’s Kidderminster site, which will also continue to sell new Hyundai vehicles until the dealership transitions to Chinese electric brand BYD later this year.

The company confirmed that it had requested to retain its authorised Hyundai aftersales status until May 2026 but that this request was declined - despite the Stourbridge site opening less than three years ago.

Pickerill also voiced his disappointment with how the transition was handled by Hyundai UK, explaining that the decision was communicated without a face-to-face meeting.

“They told me by telephone that we'd been unsuccessful. So they didn't even come and see me. They told me by telephone that we were unsuccessful within our application, and it meant that we were going to lose the Hyundai franchise.”

The shift is part of Hyundai’s ‘fewer, bigger, better’ strategy, which consolidates representation to larger dealer groups with multiple sites. In the Birmingham area, only one such partner has been selected to cover five locations.

Pickerill criticised the move as “almost anti-competitive,” and argued that it goes against the strength of smaller, community-rooted businesses.

“Our principles have always been smaller locations - non-palatial - keeping our cost base under control, which then means our charges aren't escalated and passed on to our customers. Our staff know our customers. Our staff turnover is very low, so we have loyal staff and loyal customers.”

He encouraged customers to visit the refreshed Stourbridge showroom to see “what the future of motoring looks like” as it prepares to welcome Chinese brand BYD.

“So while the Hyundai chapter is closing - which is really sad, because we worked so hard two and a half years ago under their instruction - we’re still here. Please keep coming to us. We’ll look after you.”