“We're going live in the second quarter. Customers will be able to buy new cars on the internet through our dealers. They will be at the beginning - not at the end - of the process unlike our volume .com rival,” he said.
Mr Evans believes dealers must be at the heart of everything. Peugeot dealers make 65% of their profit on parts and service, 15% on new cars and 20% selling used cars.
His vision of the future has dealers harnessing the internet to help them sell more cars. Showrooms will also have to change to embrace cafe-style refreshment areas as well as computer games and televisions for children.
Mr Evans predicts that the growing volume of cut-price parallel imports firms like Virgin Cars and P&O will enjoy only temporary success. He claims that a stronger euro would have prevented them from launching in the first place.