Amazing Glaze, supplied in the UK by Kent-based Jorell UK, guarantees total car paintwork protection for three years. A two-year trial involving 20 franchised dealers showed that 51% of customers purchased Amazing Glaze for their new vehicles, returning on average a 49% margin on sales.
Jorell UK managing director Tony Rodwell said: “One critical factor attracting dealers is that we have no preconditions to the three-year warranty - it provides complete cover with no obligations, for example regular inspections.”
One Amazing Glaze application costs dealers £30-£40, but they typically charge customers £150-£200. Mr Rodwell hopes to form a 200-strong dealer network this year, rising to 500 by the end of 2001.